OUR STORY — PARIS
IT ALL STARTED WITH A PAIR OF THIGH-HIGH BOOTS.
Thigh-high boots already existed.
But they almost always offered a single vision: one cut, one material, one height, one style.
Above all, they were chosen by shoe size, even though their silhouette also depends on the ankle, calf, thigh and leg length.
Difficult to adapt to different body shapes.
Even harder to wear every day.
After searching for the right pair, the founder of PIMP UP™ began to ask a different question.
01 — A NEED BECOMES AN IDEA
THE SHOE ON ONE SIDE. THE TRANSFORMATION ON THE OTHER.
The founding idea behind PIMP UP™ grew from this separation.
Start with a shoe you already own. Add a textile piece. In a few gestures, transform its material, height, volume and entire silhouette.
The shoe stays.
The look changes.
PIMP UP™ was created to multiply the possibilities of the shoes that already exist.
ONE SHOE. MULTIPLE SILHOUETTES. A DIFFERENT WAY TO CREATE YOUR STYLE.
02 — RESEARCH & DEVELOPMENT
No two legs are the same.
Proportions change. Volumes change. So do the ways people walk, bend their legs and wear a piece.
The challenge was to create a product that could adapt to different bodies and be worn in different ways.
Sketches. Patterns. Materials. Heights. Volumes. Support systems.
YOU SHOULD SEE THE BOOT.
THE ACCESSORY SHOULD DISAPPEAR.
The prototypes were tested, refined and remade until they balanced the freedom of textiles with the precision needed to create a true boot silhouette.
The product had to stay in place.
Move with the wearer.
Respect the body.
Above all, its mechanism had to disappear.
03 — COLLECTIONS
FROM INTUITION TO A PRODUCT LANGUAGE.
The first models opened the way to several collections and creative worlds.
04 — FROM PRODUCT TO BRAND
THE PRODUCT BECAME AN IMAGE. THEN THE IMAGE BECAME A BRAND.
PIMP UP™ gradually moved beyond the workshop into studios, editorials, pop-up stores, events and other people’s wardrobes.
The brand was photographed, published, styled and reinterpreted across very different creative worlds.
Fashion. Music. Street style. Entertainment.
From Parisian productions to international publications, each appearance revealed a new attitude while preserving the product’s identity.
PIMP UP™ does not impose a character.
The brand offers the tools to invent many.
05 — FOUNDER & ARTISTIC DIRECTION
ONE FOUNDING VISION. A WORLD TO TAKE IT FURTHER.
Founder and artistic director of PIMP UP™, Candice Maury has shaped the brand since its earliest research.
Product design. Building silhouettes. Developing prototypes. Styling and artistic direction for campaigns.
For selected projects, she also designed, made or transformed the clothing paired with PIMP UP™ pieces, so that every image could tell the story of a complete character.
This vision gradually gave the brand its own codes, language and way of looking at fashion.
It now lives in the products, collections, images and all the possibilities they continue to inspire.
I DID NOT WANT TO CREATE ANOTHER SHOE.
I WANTED TO CREATE MORE POSSIBILITIES WITH THE ONES WE ALREADY OWN.
CANDICE MAURYFounder & artistic director
06 — WHAT COMES NEXT
AN IDEA ALWAYS IN MOTION.
PIMP UP™ began with a pair of thigh-high boots that could not be found.
Then the idea became a product.
The product, a collection.
The collection, a language.
Since the first prototype, one belief has guided every creation:
Fashion can be desirable without being fixed.
It can adapt. Be reimagined. Change shape with the person wearing it.
